Why did Johnson’s reformulate?

We are continually learning about babies’ specific skin care needs with much of the industry led baby skin care research coming from us! Now we combined our latest research with our love for babies to raise the bar even higher & improve products.

What age is the Touchably Soft Gift Set best for?

Gentle enough for a newborn, our CottonTouch products are ultra-light and perfectly pH balanced to your newborn’s sensitive skin.

What does the Cotton ingredient do?

We blended cotton with our purposeful ingredients due to its absorption, breathability, and softness. The finely pressed cotton microfibers weave together to form an invisible, weightless layer and enhance your gentle, loving touch.

What is the Johnson’s 2-Step Bath Time Routine?

1. Warm Bath: Use a wash with an enjoyable & light scent to clean your baby without drying baby's skin.

2. Gentle Massage: A soothing massage, with lotion, is a wonderful way to keep baby’s skin moisturized.

How do you ensure the safety and quality of your products?

We follow a 5-step Safety Assurance Process to ensure safe care for your babies.

1.Sourcing Raw Materials, 2.Thoroughly Assessing Ingredients, 3.Clinical Evaluation & Testing, 4.Testing Real-Life Use Cases, 5.Ongoing Evaluation

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